So after an incredible amount of hype (at least incredible to the film’s target audience; more on that in a sec), Scott Pilgrim Vs. The World finally opened this weekend to a lackluster (to put it gently) $10 million of box office, good for fourth place on the weekend. I think a great many geeks people are disappointed by that haul, because, frankly, it means the film’s pretty much a bomb.

I don’t, however, think it’s a failure.

OK, yes, The Expendables made a ton more money this weekend — it opened in first place with about $35 million. But as other people have pointed out, The Expendables will be gone from the public consciousness by a month after the DVD release, while I think Scott Pilgrim is going to live on for years and becomes one of those movies that gets watched over and over and over again, slowly building up a larger audience over time.

Look, while in absolute terms, the movie seems like a dud, it’s A) still far and way the biggest U.S. opening director Edgar Wright (Shaun of the Dead, Hot Fuzz) has had yet, and both of his previous movies have had healthy post-theater lives; and B) pretty damn respectable for a movie based on an indie comic with a lead character who is, frankly, a clueless dick. And the soundtrack has been a success, which will go a long way toward keeping the movie alive, as good soundtracks almost always do.

Maybe those of us into such things expected too much, especially after the early trailers were so epicly awesome. But after Kick-Ass opened to big hype and not much money earlier this year, I thought this was likely to happen. We geeks knew the movie was coming and got excited for it; most of the rest of the world didn’t seem to care and didn’t seem to know what a “Scott Pilgrim” was. I think Wright hit this one maybe a little too squarely at his target, which will, again, likely help its long-term prospects as much as it did hurt its short-term ones.

No, this isn’t the death of the comic-book movie, just as the relative failure of Kick-Ass (which still fared better than Scott Pilgrim has so far) didn’t put as much as a smudge on Iron Man 2‘s golden armor. If the next Batman movie opens at under $50 million, then I’ll worry.